The Smart Passive Income Blog
Welcome to the fourth episode of Author Platform Construction 101. In an earlier post I mentioned the modern author’s need to find ways to create an audience for their work. Preferably, before publishing their books. In the writing context, creating connections with potential readers is called building an author’s “platform.”
Blogging can be an effective way of creating these connections. However, there’s more than one kind of blogging. Some blogging styles are more effective at building an audience than others. There’s the casual, pure hobby style of blogging that is done without any forethought. And then there’s strategic blogging that is designed to encourage specific responses from readers. The hoped for responses can be any number of things, such as: consider a new idea, rethink an old idea, buy a particular product, engage in social activism, spread the word about something, or any combination of the above.
Even though the site is geared toward helping online entrepreneurs, The Smart Passive Income Blog is an excellent resource for writers looking to blog with a winning strategy. Mr. Flynn’s free ebook, Ebooks The $mart Way, gives great tips for publishing, marketing, and automating “killer ebooks.” Giving away a free, content-rich ebook in exchange for a reader subscribing to one’s blog is a popular strategy among professional bloggers. It’s a way to quickly grow the number of people who subscribe to your blog. By reading this ebook, I learned several key strategies that will help me with my future projects. Check it out.