Nathan Hangen—Building Digital Empires
Welcome to the third episode of Author Platform Construction 101. In an earlier post I mentioned the modern author’s need to find ways to create an audience for their work. Preferably, before publishing their books. In the writing context, creating connections with potential readers is called building an author’s “platform.”
Blogging can be an effective way of creating these connections. However, there’s more than one kind of blogging. Some blogging styles are more effective at building an audience than others. There’s the casual, pure hobby style of blogging that is done without any forethought. And then there’s strategic blogging that is designed to encourage specific responses from readers. The hoped for responses can be any number of things, such as: consider a new idea, rethink an old idea, buy a particular product, engage in social activism, spread the word about something, or any combination of the above.
Nathan Hangen’s blog is an excellent resource for writers looking to blog with a winning strategy.
AN OUTSTANDING POST ABOUT PERSONAL BRANDING
I learned some important tips about a key strategy called personal branding while reading the 3 Steps to Being Remarkable post at his blog. Mr. Hangen also offers several free resources.
A HELPFUL TOOL FROM THE FIELD OF POSITIVE PSYCHOLOGY
Thankfully, several eminent psychologists have seen the error of having a field that is solely focused on mental disease and dysfunction. One of them, former American Psychological Association president Dr. Martin E.P. Seligman, Ph.D., has done a significant amount of work in the emerging field of positive psychology. He’s the author of the book Authentic Happiness: Using the New Positive Psychology to Realize Your Potential for Lasting Fulfillment. In his book, Dr. Seligman talks about what he calls the individual mix of “signature” strengths that everybody has.
With my future projects, I want to make sure to play to my strengths. To help me decide which personal traits to amplify for my personal brand (as suggested by the 3 Steps to Being Remarkable post), I took the VIA Survey of Character Strengths. Dr. Seligman developed this survey with another researcher. The VIA Survey of Character Strengths is used to assess and rank positive characteristics. This is in contrast to the traditional measures such as the Diagnostic and Statistical Manual of Mental Disorders (DSM), which measures mental illness and deficits. You can find out more here.
All of this has helped me with my future mainstream projects. Check it out.