Mars Dorian—Spread Your Influence
Welcome to the fifth episode of Author Platform Construction 101. In an earlier post I mentioned the modern author’s need to find ways to create an audience for their work. Preferably, before publishing their books. In the writing context, creating connections with potential readers is called building an author’s “platform.”
Blogging can be an effective way of creating these connections. However, there’s more than one kind of blogging. Some blogging styles are more effective at building an audience than others. There’s the casual, pure hobby style of blogging that is done without any forethought. And then there’s strategic blogging that is designed to encourage specific responses from readers. The hoped for responses can be any number of things, such as: consider a new idea, rethink an old idea, buy a particular product, engage in social activism, spread the word about something, or any combination of the above.
Mars Dorian’s blog is an excellent resource for writers looking to blog with a winning strategy. Incidentally, I love his blog name (which he’s said is about 80% based on his real name).
AN EXCELLENT POST ABOUT HOW TO STAND OUT IN AN OVERCROWDED NICHE
I learned some extremely important tips about breaking into a crowded niche while reading the Want To Dominate An Overcrowded Niche? This Post Will Help You post at his blog. He said,
2. Re-invent your digital career
Internet marketers and social media consultants are like zits. Just when you think you got enough, more sprout out of nowhere. Please, don’t become a zit !
Give yourself a title which only YOU can use.
In Berlin, Germany, there’s a former law student who now calls him Doc Alex – the party scientist. He’s earning a killing from organizing up to 150 big parties a year.
There’s supposed to be an archive worker at CNN who calls herself “Information Goddess of popular culture”
I know some people that are web designers but call themselves digital storytellers
Dave Navarro tagged himself as the “Launch coach” and now enjoys top dollars in the 6 figure range.
What do they all have in common ? They are all people who vaporized their standard job description (consultant, archivists, web designer) and created their own instead.
An unknown blogger or marketer has to face a huge problem when entering the competitive online arena. But when the blogger chooses to become a status quo non-conformist , or a Digital Empire builder , he will dominate his part of the niche and leave the competition in the digital dust.
That one tip about giving yourself a title that only you can use is worth serious consulting money! I’ve seen a number of bestselling personal finance authors use this tactic. There’s the “Rich Dad” series of books. There’s also Loral Langemeier, who has called herself “The Millionaire Maker.” This one idea has helped me with my future mainstream projects. Check it out.